BeastGig
Do you enjoy going to live shows? If so, I’m sure you are going to like this project! But actually, what does it take to the artist to break through in music? Here is BeastGig – an app that helps emerging musicians organise sold-out gigs. UX Research I had so many thoughts about the process a band goes through to organise some show or get on the road for a gig. I started from the point that I have no idea about this topic. I assumed few things and composed 18 questions interview to ask to the artist. I was interested in the beginning of their career, their experience with gigs, the creative process, the important things to get into account and their thoughts about what works best when you try to make music for a living. Let’s not forget, my main target is an emerging band/artist, but I had to interview all kind of musicians to understand the experiences during all the stages on the way to be a rock-star. Also I composed another interview for labels. At the very beginning I assumed that labels will make a huge difference in the artist’s career, and I had an idea […]
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Fizza
Fizza is a fitness app that helps people to exercise and stay motivated. Even the name of this platform is a fusion of fitness and pizza (you can have a slice or two during your cheat-meal day and don’t feel bad about it) UX Building Fizza was an interesting and challenging journey. I described the research stages of this project on Medium. You can find the detailed descriptions of the interviews, collected insights and very first ideas at empathise and ideation posts. I discovered several things after interviewing my target users. Users clearly prefer mobile. A lot of people use a fitness app and most of them don’t use a nutritional app. Most of users have a fitness goal. Most of participants responded that they believe that a fitness coach is important. A huge number of users believe that motivation is a key. A lot of users aren’t satisfied with their previous fitness and diet experiences. Users seem to be interested in a customised fitness plan made just for them. The last question was what people hate about fitness, and these were the answers: Also I wanted to know how the schedules of the users and their lifestyles influence on their fitness decisions and how can I help build healthier habits. What is […]
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Wine etiquette
Years ago I was briefed to develop a logo and packaging for a red wine of Vinos de Madrid. Viejas Viñas is a 13,5% vol. special selection wine. One of the objectives was to give it a warm and an authentic, exclusive touch. The logo is a bottle containing the name of the wine. It’s a simple and clear logo shape, that goes in bordeaux red color. For the bottle etiquette I suggested to use a ecru white paper tag hanging from the neck; to fix it we used the rustic thin rope. The cap of the bottle is coated with the red wax. Using wax is largely an aesthetic choice. Much of the time, it’s used to create an ultra-premium look. Each bottle is packaged inside a black carton box with a logo-embossing on the side.
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Murder on the orient express
This project is about the book cover redesign. The propose is to stimulate younger generations read the all-time classics, in this case – Agatha Christie’s novel – Murder on the Orient Express. A new book cover has a traditional concept remade on Indian ink illustration of the train, which is a key element for this edition. For the book I proposed a cleaner and lighter design. This edition also includes a poster.
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Erba | Web & Business Cards
This project was developed while I was working at Erba studio. The main idea we had was about giving to Erba a new fresh graphic appearance that represents in the best way the essence of the studio. We decided to leave the green color and go for a driven red. The first thing I designed was a new homepage in neutral colors with the video on a background. We analyzed a lot of material about Erba’s projects, which I used afterward to edit a showreel. The portfolio page has a modular grid system allowing to arrange projects in the most efficient way. In general, we were looking for clear and understandable web that goes in line with what Erba really is, taking into account the studio’s philosophy and way of work. Afterwards we focused on Erba’s stationary. I designed new business cards in a same red we chose previously. Credits Graphic design: Estudi Erba – Uliana Musikhina Web development: Mojitoo
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