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Designing a Trusted Hub for Crypto Enthusiasts

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Token Daily is a platform that curates news and products in the fast-moving world of crypto and blockchain. My role was to lead the product design strategy — from research and ideation to vision-setting and implementation — to help transform the platform into a trusted, go-to source for professionals and enthusiasts alike.

This wasn’t just a UI refresh — it was a full strategic redesign to solve an urgent problem: users were overwhelmed by noise and misinformation, and struggling to find trustworthy insights to guide investment decisions.

Opportunity & Strategy: The Challenge

Crypto users were spending too much time across fragmented platforms, uncertain of what to trust. Token Daily needed to go beyond aggregation and become a destination: a place where users could discover valuable insights without sifting through spam, shills, or trolls.

Our Research Approach
We kicked off with an in-depth discovery:

  • Benchmarking top competitors and content platforms

  • User interviews with early adopters, crypto investors, and financial analysts

  • Affinity mapping to distil patterns and pain points

Key Insight

The real problem wasn’t content scarcity — it was trust and noise. Users wanted:

  • First-source, credible information

  • Efficient signal-to-noise filtering

  • A sense of community and belonging in a fast-paced ecosystem

Framing the Design Strategy

We turned insights into actionable design questions to guide ideation:

  • How might we amplify the signal and eliminate the noise?

  • How might we make content discovery feel curated, not chaotic?

  • How might we create a playful, yet credible environment — part newsroom, part crypto lounge?

These led to a clear design north star: Build a trustworthy, addictive experience that feels curated by experts and powered by the community.


Key Features & Design Decisions

1. Smarter Content Filtering
We introduced intelligent filters to help users instantly surface:

  • Expert-vetted posts

  • Time-sensitive investment insights

  • Topic-specific content (e.g., DeFi, NFTs, layer-2s)

2. New Visual Architecture
We redesigned the UI to improve scannability and trust:

  • Modular card design to surface key signals at a glance

  • Visual cues for trust (e.g., verified sources, community upvotes)

  • A refined layout for easier navigation across verticals

3. Community Signals & Expert Layers
Inspired by Reddit and Bloomberg, we added:

  • Weighted voting from high-reputation users

  • An “Expert Lens” — surfacing weekly recommendations from top analysts

  • A comments system with reputation mechanics to reduce trolling

Outcomes & Reflections

Our design strategy laid the foundation for a major shift in positioning: from content aggregator to expert-curated crypto terminal.

What I’m proud of:

  • Translating ambiguous problems into a clear, user-informed strategy

  • Turning trust and noise — abstract concepts — into concrete UX features

  • Collaborating cross-functionally with PMs and crypto experts to shape the roadmap

“The biggest lesson? Even in fast-paced, hype-driven spaces like crypto, clarity, empathy, and design rigor can build trust — and loyalty.”