The Element


The Element is a four-star hotel in Salou. This project was developed by the studio Erba where we have worked closely with Roger Blasco on numerous components. Roger made a great architecture-rehabilitation work of the old building and turn it into a modern hotel. You can find all the details about his implementations here.

At the same time I was focused on the graphic side of this project. Starting from the original concept there have been developed over 30 graphic components. In Erba we’ve created a branding, a logo design, a custom geometric pattern, stationary elements, posters, brochures, menus, animations, promo video and many more.

Architecture : Estudi Erba – Roger Blasco

Graphic design : Uliana Musikhina

Illustration: Conrad Roset