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Wine etiquette

Years ago I was briefed to develop a logo and packaging for a red wine of Vinos de Madrid. Viejas Viñas is a 13,5% vol. special selection wine. One of the objectives was to give it a warm and an authentic, exclusive touch. The logo is a bottle containing the name of the wine. It’s a simple and clear logo shape, that goes in bordeaux red color. For the bottle etiquette I suggested to use a ecru white paper tag hanging from the neck; to fix it we used the rustic thin rope. The cap of the bottle is coated with the red wax. Using wax is largely an aesthetic choice. Much of the time, it’s used to create an ultra-premium look. Each bottle is packaged inside a black carton box with a logo-embossing on the side. Concept, graphic design and packaging – Uliana Musikhina
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Murder on the orient express

This project is about the book cover redesign. The propose is to stimulate younger generations read the all-time classics, in this case – Agatha Christie’s novel – Murder on the Orient Express. A new book cover has a traditional concept remade on Indian ink illustration of the train, which is a key element for this edition. For the book I proposed a cleaner and lighter design. This edition also includes a poster. Credits: Uliana Musikhina
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Erba | Web & Business Cards

This project was developed while I was working at Erba studio. The main idea we had was about giving to Erba a new fresh graphic appearance that represents in the best way the essence of the studio. We decided to leave the green color and go for a driven red. The first thing I designed was a new homepage in neutral colors with the video on a background. We analyzed a lot of material about Erba’s projects, which I used afterward to edit a showreel. The portfolio page has a modular grid system allowing to arrange projects in the most efficient way. In general, we were looking for clear and understandable web that goes in line with what Erba really is, taking into account the studio’s philosophy and way of work. Afterwards we focused on Erba’s stationary. I designed new business cards in a same red we chose previously. Graphic design: Estudi Erba – Uliana Musikhina Web development: Mojitoo
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Shop Salou

The City Hall of Salou briefed to renew its advertising stationery items for fairs and exhibitions. This project is intended for the family tourism target with the propose to show the city in a cosmopolitan and modern way. Later the project was extended to the development of a campaign to promote the local shopping. Photography: Estudi Erba – Roger Blasco Graphic Design: Estudi Erba – Roger Blasco & Uliana Musikhina
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